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~subject:"Social Web"
~subject:"Werbung"
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Social Web
Werbung
Consumer behaviour
31,097
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28,105
Brand management
4,712
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4,665
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4,547
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4,503
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3,776
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3,716
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3,063
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2,920
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2,899
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2,820
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2,782
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2,632
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2,627
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2,599
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2,597
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2,338
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2,288
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1,989
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1,949
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1,924
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1,860
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1,771
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1,768
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1,725
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1,663
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1,634
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1,615
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1,614
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1,563
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Septianto, Felix
19
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Loureiro, Sandra Maria Correia
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14
Thaichon, Park
14
Dwivedi, Yogesh Kumar
13
Wu, Linwan
13
Yoon, Sukki
12
Dodoo, Naa Amponsah
11
Eisend, Martin
11
Gázquez-Abad, Juan Carlos
11
Hollebeek, Linda D.
11
Hudders, Liselot
11
Quach, Sara
11
Rita, Paulo
11
Yoon, Hye Jin
11
Ko, Eunju
10
Taylor, Charles Raymond
10
Dens, Nathalie
9
Ozuem, Wilson
9
Pelsmacker, Patrick de
9
Chen, Huan
8
Diehl, Sandra
8
Evans, Nathaniel J.
8
Hajli, Nick
8
Haley, Eric John
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Hayes, Jameson L.
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8
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Rather, Raouf Ahmad
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Torres, Ivonne M.
8
Zúñiga, Miguel Ángel
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Akram, Umair
7
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7
Baek, Tae Hyun
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Edward Elgar Publishing
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <16., 2017, Gent>
1
Information Resources Management Association
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Springer International Publishing
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1
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Journal of business research : JBR
265
Journal of retailing and consumer services
189
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
106
International journal of internet marketing and advertising : IJIMA
76
Journal of promotion management : innovations in planning and applied research
75
Journal of advertising research
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Technological forecasting & social change : an international journal
62
International journal of advertising : the quarterly review of marketing communications
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
The journal of product & brand management
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Journal of advertising
51
International journal of consumer studies
42
The journal of brand management : an international journal
41
Journal of internet commerce
40
Psychology & marketing
40
Asia Pacific journal of marketing and logistics
38
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Young consumers : insight and ideas for responsible marketers
35
International journal of hospitality management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of promotion management : JPM
33
Journal of international consumer marketing
31
Marketing intelligence & planning
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
SpringerLink / Bücher
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Information systems research : ISR
28
Tourism management : research, policies, practice
28
Journal of fashion marketing and management
27
Journal of management information systems : JMIS
27
European journal of marketing
26
Journal of strategic marketing
26
Electronic commerce research
25
International journal of electronic marketing and retailing : IJEMR
25
International journal of market research
25
Journal of consumer marketing
25
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ECONIS (ZBW)
4,116
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
6
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
7
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
8
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
9
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
10
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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