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Werbung
Consumer behaviour
27,522
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27,440
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4,549
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4,549
Relationship marketing
4,407
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4,406
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3,626
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3,617
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2,841
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2,839
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2,733
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2,543
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2,538
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1,910
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1,815
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1,811
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1,728
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1,725
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1,723
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1,676
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1,615
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1,574
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1,574
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1,533
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1,510
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1,455
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1,397
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15
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Wu, Linwan
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10
Yoon, Sukki
10
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8
Dodoo, Naa Amponsah
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8
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Thaichon, Park
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7
Quach, Sara
7
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7
Zúñiga, Miguel Ángel
7
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6
Dahlén, Micael
6
Haley, Eric John
6
Hayes, Jameson L.
6
King, Karen Whitehill
6
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6
Yoon, Hye Jin
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5
Arora, Taanika
5
Baek, Tae Hyun
5
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5
Bellman, Steven
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Ko, Eunju
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International journal of advertising : the review of marketing communications
104
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75
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55
International journal of advertising : the quarterly review of marketing communications
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Health marketing quarterly
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Marketing letters : a journal of research in marketing
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Journal of current issues and research in advertising
15
Journal of marketing
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Asia Pacific journal of marketing and logistics
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Young consumers : insight and ideas for responsible marketers
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Journal of international consumer marketing
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International journal of hospitality management
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Marketing intelligence & planning
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Global business review
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Journal of Islamic marketing
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Journal of business ethics : JOBE
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ECONIS (ZBW)
1,431
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1
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1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
3
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
4
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
5
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
6
The application of information values and construal level theory for examining low cost carrier advertisements
Tan, Wee Kheng
;
Wang, Wei-Jie
- In:
Journal of air transport management
90
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012421005
Saved in:
7
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
8
Modest, modern and diverse : a review of marketing communication visuals of Islamic
fashion
brands
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
Saved in:
9
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
Saved in:
10
The
fashion
engagement grid : understanding men's responses to
fashion
advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
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