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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
19
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
International journal of advertising : the quarterly review of marketing communications
11
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
9
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
8
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Ethics, social responsibility and sustainability in marketing
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Journal of air transport management
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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International journal of retail & distribution management
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The journal of brand management : an international journal
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Designing and communicating experience
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
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Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
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Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
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International journal of quality and service sciences
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Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
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Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
3
Scientific Annals of Economics and Business
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Business performance and financial institutions in Europe : business models and value creation across European industries
2
Consumer culture theory
2
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Journal of revenue and pricing management
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Labour economics : official journal of the European Association of Labour Economists
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Management for sustainable and inclusive development in a transforming Asia
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Marketing letters : a journal of research in marketing
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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ECONIS (ZBW)
283
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1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Uncovering consumers' returning behaviour : a study of
fashion
e-commerce
Saarijärvi, Hannu
;
Sutinen, Ulla-Maija
;
Harris, Lloyd C.
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011741614
Saved in:
3
A new business model for the
fashion
industry : the emergence of
fashion
-as-a-service
Travasi, Alessio
;
Musso, Fabio
- In:
Embracing Sustainability Management Through Excellence …
,
(pp. 126-138)
.
2024
Persistent link: https://www.econbiz.de/10014584561
Saved in:
4
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
5
What drives store
brand
purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
6
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
7
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
8
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
9
Private label consumers and national
brand
new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
10
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
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