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Aaker, David A.; Aaker, Jennifer L. - In: California management review 58 (2015/2016) 3, pp. 49-65

Persistent link: https://www.econbiz.de/10011488416

Marken erfolgreich gestalten : Die 20 wichtigsten Grundsätze der Markenführung

Aaker, David A. - 2015 - 1. Aufl. 2015

Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren. Die 20 Grundsätze basieren auf dem weltweit aktuellsten Wissensstand über Marken, ihre Etablierung und Weiterentwicklung. Sie zeigen...

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Winning through platforms : how to succeed when every competitor has one

Moser, Ted; Bloom, Charlotte; Akhtar, Omar - 2024 - First edition

Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence--lighting the...

Persistent link: https://www.econbiz.de/10014450454

The yin and yang of outside-in thinking

Day, George S. - In: Industrial marketing management : the international … 88 (2020), pp. 84-86

Persistent link: https://www.econbiz.de/10012285330

The dynamics of customer value propositions : an outside-in perspective

Day, George S. - In: Industrial marketing management : the international … 87 (2020), pp. 316-319

Persistent link: https://www.econbiz.de/10012285220

Capturing innovation opportunities : learning from growth leaders

Day, George S. - In: The journal of product innovation management : an … 41 (2024) 4, pp. 724-734

Persistent link: https://www.econbiz.de/10014555462

Accelerating growth with strategic innovation : putting market driving into context

Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344

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Commentary on formulating strategy from the outside in

Day, George S. - In: Long range planning : LRP ; international journal of … 55 (2022) 4, pp. 1-8

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Adapting to fast-changing markets and technologies

Day, George S.; Schoemaker, Paul J. - In: California management review 58 (2016) 4, pp. 59-77

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Preparing organizations for greater turbulence

Schoemaker, Paul J.; Day, George S. - In: California management review 63 (2021) 4, pp. 66-88

Persistent link: https://www.econbiz.de/10012608383