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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta. - 2008
chapter 1 Introduction -- chapter 2 Proactiveness in the rm -- chapter 3 Proactiveness toward customers -- chapter 4 Developing radical innovations -- chapter 5 Customer-related proactiveness in the case innovations -- chapter 6 A modi?ed framework of customer-related proactiveness during the...
Persistent link: https://www.econbiz.de/10014499521
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The synergistic impact of market and technology orientations on sustainable innovation performance : evidence from manufacturing firms
Alerasoul, S. Alireza; Afeltra, Giovanna; Bouncken, … - In: International journal of entrepreneurial behavior & research 28 (2022) 6, pp. 1556-1580
Persistent link: https://www.econbiz.de/10013387615
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Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
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Markterfolg radikaler Innovationen : Determinanten des Akzeptanzverhaltens
Regier, Stefanie (contributor) - 2007
Verknüpfung von Schematheorie und der Theorie des überlegten Handelns erweist sich in diesem Zusammenhang als gewinnbringendes …
Persistent link: https://www.econbiz.de/10013516718
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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.; Hirunyawipada, Tanawat; McNally, … - In: Journal of business-to-business marketing 24 (2017) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
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Dynamic management view : logic of profit seeking based on adaptation to technological change and needs evolution through needs-focused innovation
Kim, In-Ho Stephen - In: Technology analysis & strategic management 29 (2017) 10, pp. 1225-1242
Persistent link: https://www.econbiz.de/10011739950
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When does servitization promote product innovation? : the moderating roles of product modularization and organization formalization
Wei, Zelong; Huang, Wengao; Wang, Yanping; Sun, Lulu - In: Technovation : the international journal of … 117 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013429366
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Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer); Wilden, Ralf; Gudergan, … - In: Industrial marketing management : the international … 114 (2023), pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
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Huawei Wisdom : Develop Strategy to Execution at Critical Moments
Tao, Lan - 2022
The road to successful transformation and development of Huawei -- Product innovation model and decision management …
Persistent link: https://www.econbiz.de/10013202313