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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Conceptual expansion of the discipline of rural marketing : an objective analysis
Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy - In: Vision : the journal of business perspective 20 (2016) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10011667338
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Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna; Nozdrenko, Elena - In: Digital strategies in a global market : navigating the …, (pp. 229-241). 2021
Persistent link: https://www.econbiz.de/10013164206
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Purpose-driven marketing wars : dishwashing detergent brands' purpose-driven marketing campaigns in Turkey
Gülmez, Emrah - In: Cases on digital strategies and management issues in …, (pp. 200-235). 2022
Persistent link: https://www.econbiz.de/10012814164
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Rural marketing : targeting the non-urban consumer
Velayudhan, Sanal Kumar - 2007 - 2nd ed
India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this … rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural …
Persistent link: https://www.econbiz.de/10013447352
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem : Revolutionizing Beauty in the New Market Frontier
Park, Young Won; Hong, Paul - 2024
Cosmetics Industry -- Chapter 3. Cosmetics industry word of mouth marketing strategy -- Chapter 4. Cosmetics ODM Strategy: Case … -- Chapter 10. Outlook: Cosmetics Marketing Strategy in the era of DX. … customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post …
Persistent link: https://www.econbiz.de/10015072148
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A paradigm shift in consumer behaviour towards green cosmetics : an empirical study
Sharma, Meghna; Trivedi, Prachi; Deka, Jimnee - In: International journal of green economics : IJGE 15 (2021) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012670371
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Factors affecting consumers' loyalty towards halal cosmetics : an emerging market perspective
Sama, Ramzan; Trivedi, Jay P. - In: International journal of business and emerging markets … 11 (2019) 3, pp. 254-273
Persistent link: https://www.econbiz.de/10012153226
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Young Indian women's purchase intentions for green cosmetics : an empirical study
Shukre, Anagha - In: Middle East journal of management : MEJM 10 (2023) 3, pp. 297-317
Persistent link: https://www.econbiz.de/10014308693