//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identifying the generics-prone...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
3,031
Markenartikel
2,893
Brand management
2,632
Markenführung
2,628
Consumer behaviour
2,544
Konsumentenverhalten
2,498
Markenimage
1,862
Brand image
1,858
Market research
1,207
Marktforschung
978
Relationship marketing
789
Beziehungsmarketing
787
Social Web
389
Social web
389
Internet marketing
364
Online-Marketing
360
Advertising effects
323
Werbewirkung
323
Marketing management
308
Marketingmanagement
305
Brand loyalty
299
Luxury goods
256
Luxusgüter
256
Theorie
253
Theory
253
Markentreue
252
Marketing
247
Advertising
227
Einzelhandel
212
Retail trade
212
Werbung
205
Emotion
199
Handelsmarke
187
Store brand
187
Customer satisfaction
175
Kundenzufriedenheit
169
Viral marketing
151
Virales Marketing
151
Confidence
135
Vertrauen
133
more ...
less ...
Online availability
All
Undetermined
Free
2,477
Type of publication
All
Article
3,920
Book / Working Paper
591
Journal
12
Type of publication (narrower categories)
All
Article in journal
3,297
Aufsatz in Zeitschrift
3,297
Aufsatz im Buch
212
Book section
212
research-article
197
Aufsatzsammlung
74
Hochschulschrift
72
Conference paper
60
Konferenzbeitrag
60
review-article
55
Graue Literatur
44
Non-commercial literature
44
Arbeitspapier
42
Lehrbuch
42
Working Paper
42
review
31
Collection of articles of several authors
29
Sammelwerk
29
conceptual-paper
27
case-report
21
Konferenzschrift
19
Textbook
15
Thesis
14
viewpoint
11
technical-paper
9
Case study
8
Fallstudie
8
Handbook
7
Handbuch
7
non-article
7
Conference proceedings
6
Festschrift
5
Amtsdruckschrift
3
Government document
3
Bibliografie
2
Fallstudiensammlung
2
Market information
2
Marktinformation
2
Aufgabensammlung
1
Bibliografie enthalten
1
more ...
less ...
Language
All
English
4,162
German
314
Undetermined
50
Italian
1
Author
All
Sarkar, Abhigyan
15
Khan, Imran
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
13
Diamantopoulos, Adamantios
12
Japutra, Arnold
12
Ko, Eunju
12
Malhotra, Naresh K.
12
Wildner, Raimund
12
Baumgarth, Carsten
11
Dawes, John
11
Guzman, Francisco
11
Kuß, Alfred
11
Phau, Ian
11
Romaniuk, Jenni
11
Trinh, Giang
11
Bang, Nguyen
10
Eisend, Martin
10
Fetscherin, Marc
10
Keller, Kevin Lane
10
Melewar, T. C.
10
Paul, Justin
10
Schmidt, Holger J.
10
Borges, Ana Pinto
9
Ekinci, Yuksel
9
Gupta, Suraksha
9
Han, Heesup
9
Johnson, Lester W.
9
Loureiro, Sandra Maria Correia
9
Foroudi, Pantea
8
Gustafsson, Anders
8
Joshi, Richa
8
Keller, Bernhard
8
Klein, Hans-Werner
8
Kumar, V.
8
Kumar, Vikas
8
Lindgreen, Adam
8
Pelsmacker, Patrick de
8
Rodrigues, Paula Cristina Lopes
8
Sarstedt, Marko
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
38
National Bureau of Economic Research
9
Edward Elgar Publishing
8
NetLibrary, Inc
8
OECD
5
Springer-Verlag GmbH
4
World Bank Group
4
IGI Global
3
Springer International Publishing
3
American Marketing Association
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Taylor and Francis
2
World Marketing Congress <19., 2016, Paris>
2
Academy of Marketing Science
1
Association for Consumer Research (U.S.)
1
Centre for Economic Policy Research
1
Consumers' Association
1
European Association for Industrial Marketing Research
1
Europäische Union / Amt für Geistiges Eigentum
1
Europäischer Rechnungshof
1
Fachtagung "Human Resources - Qualitätsaspekte der Ausbildung in der Empirischen Forschung" <2015, Wiesbaden>
1
Fire Office (London, England)
1
Goethe-Universität Frankfurt am Main
1
Humboldt-Universität zu Berlin
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Ministry of Environment, Forest and Climate Change, Government of India
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Qualität bei zusammengeführten Daten - Befragungsdaten, administrative Daten, neue digitale Daten: miteinander besser? <Veranstaltung> <2019, Wiesbaden>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Springer Nature Switzerland AG
1
Taylor and Francis.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
251
The journal of brand management : an international journal
154
Journal of retailing and consumer services
147
SpringerLink / Bücher
141
The journal of product & brand management
133
International journal of market research
64
European Journal of Marketing
55
Marketing Intelligence & Planning
51
Qualitative Market Research: An International Journal
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Psychology & marketing
44
Springer eBook Collection / Business and Economics
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Asia Pacific journal of marketing and logistics
40
Marketing intelligence & planning
38
Springer eBook Collection
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of strategic marketing
36
Journal of the Academy of Marketing Science
36
European journal of marketing
35
Marketing letters : a journal of research in marketing
34
Journal of marketing communications
33
European journal of marketing : EJM
31
International journal of hospitality management
30
International journal of market research : JMRS ; the journal of the Market Research Society
29
Journal of marketing
26
Journal of promotion management : innovations in planning and applied research
26
Journal of retailing
26
Journal of advertising research
25
Journal of marketing analytics : JMA
24
International journal of consumer studies
23
Journal of Consumer Marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of international consumer marketing
23
International journal of advertising : the review of marketing communications
22
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
21
International marketing review
21
Journal of advertising
21
Journal of consumer research : JCR ; an interdisciplinary journal
21
more ...
less ...
Source
All
ECONIS (ZBW)
4,106
Other ZBW resources
365
RePEc
48
BASE
3
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
4,523
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman
;
Yusof Ismail
;
Al-Baity, Mohamed
;
Che …
- In:
Journal of Asian finance, economics and business : JAFEB
4
(
2017
)
2
,
pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
Saved in:
2
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y.
-
2024
: Advertising -- Chapter 3: Pricing -- Chapter 4:
Brand
Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a
Brand
Crisis -- PART 5 -- Consumer Behavior in the Future. …
Persistent link: https://www.econbiz.de/10014478777
Saved in:
3
Brand
valuation and control : an empirical study
Günther, Thomas
;
Kriegbaum-Kling, Catharina
- In:
Schmalenbach business review : sbr
53
(
2001
)
4
,
pp. 263-294
Persistent link: https://www.econbiz.de/10001614330
Saved in:
4
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
5
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
Saved in:
6
Dynamic two stage modeling for category-level and
brand
-level purchases using potential outcome approach with bayes inference
Miyazaki, Kei
;
Hoshino, Takahiro
;
Böckenholt, Ulf
- In:
Journal of business & economic statistics : JBES ; a …
39
(
2021
)
3
,
pp. 622-635
Persistent link: https://www.econbiz.de/10012588003
Saved in:
7
Modelling market dynamics of multi-
brand
and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
Saved in:
8
Brand
addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
9
Investigating political
brand
reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
10
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->