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Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad; Lee, Joong-Woo; Park, Sohee - In: International marketing review 33 (2016) 4, pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
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International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Bell, Sandra (contributor) - 2008
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra...
Persistent link: https://www.econbiz.de/10014014431
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Regional underdevelopment : is FDI the solution? A semiparametric analysis
Girma, Sourafel; Wakelin, Katharine - 2001
Persistent link: https://www.econbiz.de/10001621662
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Enterprise vs. product logic : the industrial reorganisation corporation and the rationalisation of the British electrical/electronics industry
Gandy, Anthony; Edwards, Roy - In: Business history 61 (2019) 7, pp. 1236-1257
Persistent link: https://www.econbiz.de/10012181727
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Blessing or curse? : domestic plants' survival and employment prospects after foreign acquisition
Girma, Sourafel - 2001
Persistent link: https://www.econbiz.de/10013423601
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Foreign ownership, returns to scale and productivity : evidence from UK manufacturing establishments
Girma, Sourafel - 2002
Persistent link: https://www.econbiz.de/10013424081
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John Maynard Keynes Narrates the great depression : his reports to the Philips electronics firm
Dimand, Robert W.; Bateman, Bradley W. - In: Challenge : the magazine of economic affairs 66 (2023) 5/6, pp. 151-168
Persistent link: https://www.econbiz.de/10014475405
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A letter to Arthur Young, Esq : on the bill now depending in Parliament to prevent the exportation of wool
Day, Thomas - 1788
Persistent link: https://www.econbiz.de/10012352824
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Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas; Fotiadis, Thomas A.; … - In: Psychology & marketing 33 (2016) 12, pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284