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Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann; Saatkamp, Jörg - In: Marketing : ZFP ; journal of research and management 24 (2002) 4, pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Structure of channel management and agency theory : relationship marketing approach for fast moving consumer goods (FMCG) business
Trihatmoko, R. Agus; Harsono, Mugi; Wahyuni, Salamah; … - In: Inventi impact: retailing & consumer services (2019) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10012287681
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Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans; Badir, Yuosre F. - In: The journal of product & brand management 26 (2017) 6, pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
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Distribution strategies toward nanostores in emerging markets : the Valencia case
Boulaksil, Youssef; Belkora, M. Jaafar - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 505-517
Persistent link: https://www.econbiz.de/10011784198
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Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus - In: Research in world economy 10 (2019) 3, pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Bhatnagar, Swati; Yadav, Rajan - In: International journal of productivity and quality … 37 (2022) 2, pp. 160-179
Persistent link: https://www.econbiz.de/10013448942
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Strategisches Design der Zukunft : Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives
Stevens, Martha Sarah - 2015
Mittagessen in der Schule ist auch Schule. So lautet das Fazit dieser kamera-ethnographischen Untersuchung von Anna Schütz zum ganztagsschulischen Mittagessen aus erziehungswissenschaftlicher Perspektive. Vor allem die Dominanz schulischer Handlungs- und Interaktionsmuster und die...
Persistent link: https://www.econbiz.de/10014019488
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Contingency Factors of Marketing-Mix Standardization : German Consumer Goods Companies in Central and Eastern Europe
Codita, Roxana - 2011
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability,...
Persistent link: https://www.econbiz.de/10014015243