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Paradigmata des Konsumentenverhaltens: Die Rolle der Nachfrage im Innovationsprozeß : ein sozialökonomischer Beitrag zur subjektivistischen Theorie der Wahlhandlungen von Konsument...
Engelhard, Peter - 1999
Theorie der Koordination von Angebot und Nachfrage auf …
Persistent link: https://www.econbiz.de/10011401941
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Applying behavioural theory to the challenge of sustainable development : using hairdressers as diffusers of more sustainable hair-care practices
Baden, Denise; Prasad, Swarna - In: Journal of business ethics : JOBE 133 (2016) 2, pp. 335-349
Persistent link: https://www.econbiz.de/10011434326
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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Adoption innovativer Telekommunikationdienste : Validierung der Rogers-Kriterien bei Vorliegen potenziell heterogener Gruppen
Krafft, Manfred; Litfin, Thorsten - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 1, pp. 64-83
Persistent link: https://www.econbiz.de/10001642438
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Snobby markets and technology adoption
Alderighi, Marco; Feder, Christophe - In: Economics of innovation and new technology 30 (2021) 6, pp. 603-620
Persistent link: https://www.econbiz.de/10012607744
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Right information at the right time : reevaluating the attitude-behavior gap in environmental technology adoption
Goodarzi, Shadi; Masini, Andrea; Aflaki, Sam; Fahimnia, … - In: International journal of production economics 242 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012695911
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The numerical precision effect : how precision of attribute information affects adoption of technology products
Park, Hanyong; Kwon, JaeHwan - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10012815644
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Enchantment and perpetual desire : theorizing disenchanted enchantment and technology adoption
Belk, Russell W.; Weijo, Henri; Kozinets, Robert V. - In: Marketing theory 21 (2021) 1, pp. 25-52
Persistent link: https://www.econbiz.de/10012484422
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A choice-based diffusion model for multi-generation and multi-country data
Lim, Hyungsoo; Jun, Duk Bin; Hamoudia, Mohsen - In: Technological forecasting & social change : an … 147 (2019), pp. 163-173
Persistent link: https://www.econbiz.de/10012228294
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An extended Bass Model on consumer quantity of B2C commerce platforms
Li, Xiaoyu; Yuan, Jiahong; Shi, Yan; Wang, Tianteng; … - In: Electronic commerce research 20 (2020) 3, pp. 609-628
Persistent link: https://www.econbiz.de/10012287521