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ECONIS (ZBW)
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1
Hierarchical linear modeling in internal marketing research : a review with an application on innovation and expert in China
Yuan, Xaiohui
;
Deng, Ziliang
;
Jean, Ruer-Jer Bryan
; …
- In:
Frontiers of business research in China : selected …
9
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011490524
Saved in:
2
International marketing under geopolitical confrontation
Kanishchenko, Olena
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 49-57
Persistent link: https://www.econbiz.de/10011515647
Saved in:
3
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
4
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
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5
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
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6
A configurational perspective on BoP innovation capability
Janda-Eble, Sergej
;
Kuester, Sabine
;
Schumacher, Monika C.
- In:
International journal of innovation management
25
(
2021
)
5
,
pp. 2150060-1-2150030-37
Persistent link: https://www.econbiz.de/10012612598
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7
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
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8
Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria
;
Minto-Coy, Indianna
;
Silva, Susana C.
; …
- In:
European journal of international management : EJIM
14
(
2020
)
4
,
pp. 693-729
Persistent link: https://www.econbiz.de/10012223931
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9
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
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10
Punctuated epistemology in international marketing strategy: a Whiteheadian remedy
Poulis, Konstantinos
- In:
Marketing theory
20
(
2020
)
3
,
pp. 363-384
Persistent link: https://www.econbiz.de/10012271451
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