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Advertising versus sales in demand creation
Hochman, Gal; Hochman, Oded; Hochman, Eithan; Heiman, Amir - In: The B.E. journal of economic analysis & policy 11 (2011) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009576819
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Specialized advertising and price competition in vertically differentiated markets
Esteban, Lola; Hernández-García, José M. - In: SERIEs : Journal of the Spanish Economic Association 2 (2011) 2, pp. 255-282
This paper studies how the emergence of specialized communication media focused on both high quality contents and high quality advertised products, affects the functioning of a vertically differentiated market. To that end, we formulate a simultaneous game of pricing and targeted advertising...
Persistent link: https://www.econbiz.de/10009355553
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Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo; Perrone, Giovanni - In: Review of marketing science 8 (2010) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
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Direct to consumer advertising of pharmaceutical drugs : information and persuasion
Bar, Talia; Lillard, Dean R. - 2014
Persistent link: https://www.econbiz.de/10010238422
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"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
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Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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Competitive targeted advertising over networks
Bimpikis, Kostas; Ozdaglar, Asuman E.; Yildiz, Ercan - In: Operations research 64 (2016) 3, pp. 705-720
Persistent link: https://www.econbiz.de/10011508054
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Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
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Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng - In: Journal of marketing communications 22 (2016) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
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Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Sander, Matthias - In: Marketing : ZFP ; journal of research and management 26 (2004) 3, pp. 199-213
Persistent link: https://www.econbiz.de/10002177932