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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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ECONIS (ZBW)
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1
Empowering or misleading? : online health information provision challenges
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 1000-1020
Persistent link: https://www.econbiz.de/10011623911
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2
Social marketing theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn
;
David, Patricia
;
Willmott, Taylor
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
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3
Social marketing strategies for renewable energy transitions
Eagle, Lynne C.
;
Osmond, Amy
;
McCarthy, Breda
;
Low, David
; …
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10011729912
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4
A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
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5
Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
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6
In memoriam of professor Lynne Eagle
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012697017
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7
What do prospective students look for in higher degrees by research? : a scale development study
Saleem, Muhammad Abid
;
Eagle, Lynne C.
;
Akhtar, Naveed
; …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10012258494
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8
Winds of change : engaging with conflicting perspectives in renewable energy
McCarthy, Breda
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 3-28)
.
2021
Persistent link: https://www.econbiz.de/10012317645
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9
Relevance of social marketing in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy
;
Eagle, Lynne C.
;
Whittaker, Maxine
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 181-210)
.
2021
Persistent link: https://www.econbiz.de/10012317870
Saved in:
10
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
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