: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …

Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of … marketing practice, each problem concentrating on a single concept or technique of marketing management …