This paper describes a Bayesian model-discrimination procedure which determines for each consumer the stochastic model of brand choice which is best supported by his purchasing behavior. The Bayesian technique is illustrated by means of two Markov models and two Bernoulli models. We first...

The following sections are included:IntroductionBirthDeathResurrection?AcknowledgmentsReferences

As a measure of the component of electoral change resulting from candidate selection variables, the foregoing regression analysis suggested that about 3% of all voters in the districts considered change their votes as a consequence of candidate selection policies. In competitive elections, these...

In this paper, the authors examine the economic and policy implications of the National Football League (NFL) 'blackout rule,' a league rule that prohibits local television broadcast of games that are not sold out at least 72 hours prior to game time. The foundation for understanding and...

Consumer choice is influenced in a direct and meaningful way by the actions taken by others. These “actions” range from face-to-face recommendations from a friend to the passive observation of what a stranger is wearing. We refer to the set of such contexts as “social interactions” (SI)....

Several versions of a mathematical programming model which determines attribute weights for each consumer are empirically eavluated using data on dry cereals and automobiles. The model is found to be a good predictor of consumer preferences, particularly for dry cereals. Managerial implications...

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This paper discusses recent advances in the study of salesforce motivation and compensation. Special emphasis is given to quantitative approaches from the economics, finance, and marketing literatures. The paper summarizes the findings in this analytical work in the context of some examples of...

Diffusion models represent one of the key successes in marketing science. We understand a great deal about what influences and shapes within-country diffusion patterns. However, we understand far less about what influences and shapes cross-country (or “inter-country”) diffusion patterns....