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93
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90
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84
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65
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ECONIS (ZBW)
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RePEc
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1
Advertising as a distortion of social learning
Brekke, Kjell Arne
(
contributor
);
Rege, Mari
(
contributor
)
- In:
The B.E. journal of theoretical economics
7
(
2007
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003738273
Saved in:
2
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming
;
Wang, Yulan
;
Gan, Xianghua
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Saved in:
3
Impact of advertising model's body size on perceived product quality : category-based induction approach
Kim, Hyuksoo
;
Sohn, Steve H.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10011522076
Saved in:
4
Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
5
Coordination in markets with consumption externalities : the role of advertising and product quality
Pastine, Tuvana
;
Pastine, Ivan
-
2005
Persistent link: https://www.econbiz.de/10003096278
Saved in:
6
Werbung
als Qualitätsindikator : Ergebnisse aus Theorie und Empirie
Hempelmann, Bernd
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
10
,
pp. 577-581
Persistent link: https://www.econbiz.de/10001794258
Saved in:
7
Vertical product differentiation in theory and practice
Eales, James S.
(
contributor
);
Binkley, James K.
(
contributor
)
- In:
Journal of agricultural & food industrial organization
1
(
2003
)
1
Persistent link: https://www.econbiz.de/10002028578
Saved in:
8
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
9
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
10
Effects of TV airtime regulation on advertising quality and welfare
Henriques, David
- In:
Information economics and policy : IEP
55
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012655980
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