Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark...

1. The great variety of sport brands -- 2. The tangible influence of sport brands -- 3. The intangible influence of sport brands -- 4. Subcultures, communities and sport brands -- 5. The economic and social value of sport brands -- 6. Sport brands' growth strategies -- 7. Sport brands' threats.