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Insight generation with marketing research online communities (MROCs)

Baldus, Brian J. - In: Journal of internet commerce 14 (2015) 4, pp. 476-491

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Marketing research : text and cases

Wrenn, Bruce - 2002

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...

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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples

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Modeling the relationship between firm and user generated content and the stages of the marketing funnel

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Analyzing the browsing basket : a latent interests-based segmentation tool

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Market orientation research : a qualitative synthesis and future research agenda

Gupta, Vishal K.; Atav, Gizem; Dutta, Dev K. - In: Review of managerial science 13 (2019) 4, pp. 649-670

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Design study of medical device

Taşkın, Burcu; Akın, Oya; Barham, Husam; Başoğlu, Nuri - In: R&D management in the knowledge era : challenges of …, (pp. 397-417). 2019

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Observations from 12 years of an annual market research technology survey

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Assessing the response format effects on the scaling of marketing stimuli

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