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Future of brick and mortar retailing : how will it survive and thrive?

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Post-pandemic marketing : when the peripheral becomes the core

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Customer value propositions : Value co-creation

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Borderless media : rethinking international marketing

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Post-pandemic marketing : when the peripheral becomes the core

Sheth, Jagdish N. - In: Journal of Research in Interactive Marketing 16 (2021) 1, pp. 37-44

Purpose: The purpose of this paper is to articulate the impact of COVID-19 on marketing. It will shift from “physical first” to “digital first,” and from “selling to serving” the customers. This will impact all 4 Ps of marketing, as well as branding and innovation....

Persistent link: https://www.econbiz.de/10012812659