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Role of advertising and consumer interest in the motion picture industry
Huang, Dongling; Strijnev, Andrei; Ratchford, Brian Thomas - In: Review of marketing science 13 (2015) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
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Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara; Avery, Rosemary J.; Eisenberg, Matthew - In: Journal of public policy & marketing 41 (2022) 1, pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
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Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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Information disclosure and consumer awareness
Li, Sanxi; Peitz, Martin; Zhao, Xiaojian - In: Journal of economic behavior & organization : JEBO 128 (2016), pp. 209-230
Persistent link: https://www.econbiz.de/10011701666
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Regulating unfair trade practices : an analysis of the past and present Indian legislative models
Mittal, Raman; Sonkar, Sumit; Kaur, Parineet - In: Journal of consumer policy : consumer issues in law, … 39 (2016) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011690085
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The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley; Berry, Christopher; Burton, Scot; … - In: Journal of business research : JBR 101 (2019), pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo; Park, Jin Seong - In: Health marketing quarterly 35 (2018) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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Demand for "healthy" products : false claims and FTC regulation
Rao, Anita; Wang, Emily - In: Journal of marketing research : JMR 54 (2017) 6, pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
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The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.; Grimm, Pamela E. - In: Journal of public policy & marketing 38 (2019) 1, pp. 110-123
Persistent link: https://www.econbiz.de/10012534216