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Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini; Melanthiou, Yioula - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
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Analyzing the effect of perceived risk and information diagnosticity on word-of-mouth and viral marketing
Nedumkallel, Jose Pius; Babu, Deepak; Francis, Michelle - In: International journal of e-business research : an … 16 (2020) 4, pp. 65-81
Persistent link: https://www.econbiz.de/10012421892
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Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
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Viewer behavior on social media : viral marketing of a movie trailer in Indonesia
Afifah, Nur; Daud, Ilzar; Mulyadina, Morella - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10013364846
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Impact of viral marketing on brand loyalty in the FMCG sector
Mukherjee, Soumya; Das, Mrinal Kanti; Sahi, Anu; Saha, Dipak - In: International journal of business competition and … 8 (2023) 4, pp. 240-261
Persistent link: https://www.econbiz.de/10015064271
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I like, I don't like, I don't know : consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin; Lennora Putit; Amily Fikry - In: International journal of electronic marketing and … 15 (2024) 3, pp. 308-329
Persistent link: https://www.econbiz.de/10015063981
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Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
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The effects of cultural differences on social media behaviour
Guftométros, Myron; Guerreiro, João Pedro Silva Martins - In: International journal of internet marketing and … 15 (2021) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Cognition-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad - In: Middle East journal of management : MEJM 6 (2019) 3, pp. 245-276
Persistent link: https://www.econbiz.de/10012111723