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ECONIS (ZBW)
111
RePEc
21
Other ZBW resources
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1
Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
-
2015
Persistent link: https://www.econbiz.de/10011336562
Saved in:
2
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Artificial intelligence coaches for sales agents : caveats and solutions
Luo, Xueming
;
Qin, Marco Shaojun
;
Fang, Zheng
;
Qu, Zhe
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 14-32
Persistent link: https://www.econbiz.de/10012485580
Saved in:
5
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
6
Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
Saved in:
7
How firm internationalization is recognized by outsiders : the response of financial analysts
Luo, Xueming
;
Zheng, Qinqin
- In:
Journal of business research : JBR
90
(
2018
),
pp. 87-106
Persistent link: https://www.econbiz.de/10011881994
Saved in:
8
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
9
The dilemma of service productivity and service innovation : an empirical exploration in financial services
Aspara, Jaakko
;
Klein, Jan F.
;
Luo, Xueming
;
Tikkanen, …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10011855809
Saved in:
10
Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.
;
Zhang, Yuchi
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
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