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Estimation of Willingness-to-Pay : Theory, Measurement, Application
Breidert, Christoph (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520797
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Pay-What-You-Want im Internet : Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft
Gahler, Markus - 2016 - 1. Aufl. 2016
Zentrale Besonderheiten von PWYW Angeboten im Internet -- Entwicklung eines Modells zur Analyse der freiwilligen Zahlungsbereitschaft -- Einfluss externer und individueller Charakteristika auf die Zahlungsbereitschaft.
Persistent link: https://www.econbiz.de/10014018366
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Attribute non-attendance and consumer preferences for online food products in Germany
Richartz, P. Christoph; Abdulai, Awudu; Kornher, Lukas - In: German journal of agricultural economics : GJAE 69 (2020) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10012201909
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Pay-What-You-Want im Internet : empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft
Gahler, Markus - 2016
Persistent link: https://www.econbiz.de/10011413833
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Leveraging return policy for price premium
Singh, Gaganpreet; Pandey, Neeraj - In: Journal of revenue and pricing management 14 (2015) 4, pp. 276-292
Persistent link: https://www.econbiz.de/10011439976
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The power of consequential product sounds
Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
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Effects of online recommendations on consumers' willingness to pay
Adomavicius, Gediminas; Bockstedt, Jesse C.; Curley, … - In: Information systems research : ISR 29 (2018) 1, pp. 84-102
Persistent link: https://www.econbiz.de/10011866151
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Online fashion retailing and retail geography : the blogshop phenomenon in Singapore
Yeung, Godfrey; Ang, Kim Leng - In: Tijdschrift voor economische en sociale geografie : TESG 107 (2016) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10011471342
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Disengaging pro-environmental values in B2B green buying decisions : evidence from a conjoint experiment
Yu, Xiaoyu; Tao, Yida; Wang, Dan; Yang, Miles M. - In: Industrial marketing management : the international … 105 (2022), pp. 240-252
Persistent link: https://www.econbiz.de/10013494023
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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792