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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.; Wu, Qiang; Wall-Bassett, Elizabeth; Yen, … - In: Journal of food products marketing 24 (2018) 1, pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
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Store brand strength
Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
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Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
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Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.; Wiley, James B.; Hooker, Neal H.; … - In: International journal of retail & distribution management 43 (2015) 9, pp. 815-830
Persistent link: https://www.econbiz.de/10011456576