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Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja; Schaarschmidt, Mario - In: Journal of service management 33 (2022) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Experiencing virtual reality in heritage attractions : perceptions of elderly users
Dieck, M. Claudia tom; Jung, Timothy; Michopoulou, Eleni; … - In: Augmented reality and virtual reality : the power of AR …, (pp. 89-98). 2019
Persistent link: https://www.econbiz.de/10011998769
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How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai; Carlson, Jeffrey R.; Chen, Sixing - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
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Effects of spatial colors on guests' perceptions of a hotel room
Siamionava, Katsiaryna; Slevitch, Lisa; Tomas, Stacy R. - In: International journal of hospitality management 70 (2018), pp. 84-94
Persistent link: https://www.econbiz.de/10011825971
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Sensory aspects of retailing : theoretical and practical implications
Biswas, Dipayan - In: Journal of retailing 95 (2019) 4, pp. 111-115
Persistent link: https://www.econbiz.de/10012154080
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Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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When art meets tech : the role of augmented reality in enhancing museum experiences and purchase intentions
He, Zeya; Wu, Luorong; Li, Xiang - In: Tourism management : research, policies, practice 68 (2018), pp. 127-139
Persistent link: https://www.econbiz.de/10011871026
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Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng; Fan, Jiao; Ding, Zhihua; Khan, Inayat - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue; Lee, Yu-Hao - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462366