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The Affective and Cognitive Impacts of Perceived Touch on Online Customers' Intention to Return in the Web-based eCRM Environment

Chen, Hong-Mei; Chen, Qimei; Kazman, Rick - In: Journal of Electronic Commerce in Organizations (JECO) 5 (2007) 1, pp. 69-91

Electronic Customer Relationship Management (ECRM) systems focus on a website as the interaction channel for creating a one-to-one relationship with customers via various â€œtouchâ€ options. The intention of such technologies is to affectively and cognitively impact on online...

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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation

Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311

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Moving forward... : editorial

Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 133-135

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Conceptual reconciliation for clarity and impact

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Fostering scholarly discussion in marketing : editorial

Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 137-138

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Service-dominant logic, service ecosystems and institutions : an editorial

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Extending the context of service : from encounters to ecosystems

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Institutions and axioms : an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23

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A service perspective : key managerial insights from service-dominant (S-D) logic

Greer, Charles R.; Lusch, Robert F.; Vargo, Stephen L. - In: Organizational dynamics : a quarterly review of … 45 (2016) 1, pp. 28-38

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Fostering a trans-disciplinary perspectives of service ecosystems

Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963

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