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Profanity in viral tourism marketing : a conceptual model of destination image reinforcement
Fjelldal, Ida Kristine; Kralj, Anna; Moyle, Brent - In: Journal of vacation marketing 28 (2022) 1, pp. 52-63
Persistent link: https://www.econbiz.de/10012872443
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Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
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Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo; Ferreira, Pedro - In: MIS quarterly 46 (2022) 1, pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
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Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini; Melanthiou, Yioula - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
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Creating "buzz" : opportunities and limitations of social media for arts institutions and their viral marketing
Hausmann, Andrea - In: International journal of nonprofit & voluntary sector … 17 (2012) 3, pp. 173-182
Persistent link: https://www.econbiz.de/10009778683
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Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen; Bapna, Ravi; Gupta, Alok; Sen, Soumya - In: Journal of management information systems : JMIS 38 (2021) 1, pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
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Valuable virality
Akpinar, Ezgi; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 2, pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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(Weiter-)Empfehlungen : eine wettbewerbsrechtliche Betrachtung unter besonderer Berücksichtigung des Viralen Marketings
Scheibel, Henrik - 2015 - 1. Aufl.
Um die Bekanntheit eines Produkts zu erweitern, nutzen Unternehmen die vielfältigen Kommunikationsbeziehungen von Privaten im Internet aus. Denn (Weiter-)Empfehlungen unter Freunden oder Bekannten erreichen aufgrund ihrer Authentizität, Verlässlichkeit und Vertrauenswürdigkeit zumeist eine...
Persistent link: https://www.econbiz.de/10012015288
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The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina; Hinz, Oliver - In: Information systems research : ISR 29 (2018) 3, pp. 592-611
Persistent link: https://www.econbiz.de/10011929231