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1
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
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2
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
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3
Artificial intelligence in marketing : a systematic literature review
Chintalapati, Srikrishna
;
Pandey, Shivendra Kumar
- In:
International journal of market research
64
(
2022
)
1
,
pp. 38-68
Persistent link: https://www.econbiz.de/10012794296
Saved in:
4
Revisiting the age construct : implications for service research
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of service research
24
(
2021
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10012592944
Saved in:
5
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
6
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
7
Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman
;
Yusof Ismail
;
Al-Baity, Mohamed
;
Che …
- In:
Journal of Asian finance, economics and business : JAFEB
4
(
2017
)
2
,
pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
Saved in:
8
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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9
Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies
Tresidder, Richard
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 708-726
Persistent link: https://www.econbiz.de/10011433676
Saved in:
10
Thoughts, attitudes and profile of Brazilian consumers regarding food irradiation
Lima Filho, Tarcísio
;
Della, Lucia, Suzana Maria
; …
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 518-525
Persistent link: https://www.econbiz.de/10011824400
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