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Global marketing strategy in t...
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International business review : the official journal of the European International Business Academy
153
Telecommunications policy : the international journal of digital economy, data sciences and new media
153
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133
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123
Journal of retailing and consumer services
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92
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European Journal of Marketing
89
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1
Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko
;
Weeks, Max
- In:
International journal of services and operations …
42
(
2022
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
Saved in:
2
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
3
International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali
;
Baronchelli, Gianpaolo
;
Kuivalainen, Olli
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
Saved in:
4
Catch-up and the entry strategies of latecomers : Chinese firms in the mobile phone sector
Capone, Gianluca
;
Li, Daitian
;
Malerba, Franco
- In:
Industrial and corporate change
30
(
2021
)
1
,
pp. 189-213
Persistent link: https://www.econbiz.de/10012594248
Saved in:
5
Beyond local responsiveness : multi-domestic multinationals at the bottom-of-the-pyramid
Gooderham, Paul N.
;
Ulset, Svein
;
Elter, Frank
- In:
Perspectives on headquarters-subsidiary relationships …
,
(pp. 3-26)
.
2016
Persistent link: https://www.econbiz.de/10011538423
Saved in:
6
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
7
Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali
;
Langan, Ryan J.
;
Nguyen, Carlin A.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
Saved in:
8
Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
Saved in:
9
Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven
;
Pattnaik, Chinmay
;
Shi, Mengze
- In:
Management decision : MD
54
(
2016
)
1
,
pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
Saved in:
10
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
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