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Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
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Health marketing quarterly
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Asia Pacific Journal of Marketing and Logistics
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1
How does
advertising
affect the price elasticity of lodging demand? : evidence from Taiwan
Chen, Chiang-Ming
;
Lin, Yu-Chen
;
Tsai, Yi-Chun
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
5
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10011416399
Saved in:
2
A joint dynamic pricing and
advertising
model of perishable products
Feng, Lin
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
Saved in:
3
The impact of privacy policy on the auction market for online display
advertising
Johnson, Garrett
-
2013
The advent of online
advertising
has simultaneously created unprecedented opportunities for advertisers to target …
Persistent link: https://www.econbiz.de/10010250694
Saved in:
4
Advertising
and R&D : theory and evidence from France
Askenazy, Philippe
;
Breda, Thomas
;
Irac, Delphine
- In:
Economics of innovation and new technology
25
(
2016
)
1/2
,
pp. 33-56
Persistent link: https://www.econbiz.de/10011438363
Saved in:
5
Joint pricing and
advertising
strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
6
Channel coordination with quantity discounts and/or cooperative
advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
7
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
8
Advertising
agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
9
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
10
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
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