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Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga; Barner-Rasmussen, Wilhelm; Koporcic, … - In: Industrial marketing management : the international … 92 (2021), pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
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Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
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Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther; Walker, Doug; Chilton, Michael A. - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
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On managerial relevance : reconciling the academic-practitioner divide through market theorizing
Wieland, Heiko; Nariswari, Angeline; Akaka, Melissa Archpru - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 252-271
Persistent link: https://www.econbiz.de/10012819649
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Engaged scholarship in small firm and entrepreneurship research : grappling with Van de Ven's diamond model in retrospect to inform future practice
Whitehurst, Fiona; Richter, Paul - In: International small business journal : researching … 36 (2018) 4, pp. 380-399
Persistent link: https://www.econbiz.de/10011876804
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An international survey of the evidence on the pecking order theory of corporate financing
Tsuji, Chikashi - In: Business and Economic Research : BER 1 (2011) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10009533745
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The last research mile : achieving both rigor and relevance in information systems research
Nunamaker, Jay F.; Briggs, Robert O.; Derrick, Douglas C.; … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 10-47
Persistent link: https://www.econbiz.de/10011435816
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Theorizing the research-practice gap in the field of management : a review of key frameworks and models
Tkachenko, Oleksandr; Hahn, Huh-Jung; Peterson, Shari - In: Bridging the scholar-practitioner gap in human …, (pp. 101-119). 2016
Persistent link: https://www.econbiz.de/10011485611
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Integrating practice into accounting research
Rajgopal, Shivaram - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5430-5454
Persistent link: https://www.econbiz.de/10012650101
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(Un)sustainability and organization studies : towards a radical engagement
Ergene, Seray; Banerjee, Subhabrata Bobby; Hoffman, … - In: Organization studies : an international … 42 (2021) 8, pp. 1319-1335
Persistent link: https://www.econbiz.de/10012608781