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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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Wissenschaft auf Messen präsentieren : das Messe-Einmaleins für Hochschulen und wissenschaftliche Einrichtungen
Knoll, Thorsten - 2019
Persistent link: https://www.econbiz.de/10012037529
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College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska; Selamet, Juhri - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
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Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc; Teck Weng Jee; De Run, Ernest Cyril - In: Journal of strategic marketing 28 (2020) 3, pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard; Lettice, Fiona; Nadeau, John - In: Journal of marketing for higher education 27 (2017) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: The marketing review 17 (2017) 1, pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
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Directions in higher education : a marketing perspective
Uncles, Mark D. - In: Australasian marketing journal 26 (2018) 2, pp. 187-193
Persistent link: https://www.econbiz.de/10011901595
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How much my vote counts? : exploring a marketing map approach in a case of public university elections
Consuegra De la Ossa, Humberto J. - In: International review on public and non-profit marketing 8 (2011) 1, pp. 73-88
reported by the institution is used to address the research objectives. The paper establishes a Marketing Map approach to show …. Conclusions, future research avenues and practical implications both in political and marketing terms are elicited from prior …
Persistent link: https://www.econbiz.de/10009423371