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1
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
2
How to innovate toward an ambidextrous business model? : the role of dynamic capabilities and market orientation
Randhawa, Krithika
;
Wilden, Ralf
;
Gudergan, Siegfried
- In:
Journal of business research : JBR
130
(
2021
),
pp. 618-634
Persistent link: https://www.econbiz.de/10012544889
Saved in:
3
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
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4
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
5
SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat
;
Thurasamy Ramayah
;
Soto-Acosta, Pedro
; …
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
Saved in:
6
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and i...
Mohammad Falahat
;
Soto-Acosta, Pedro
;
Thurasamy Ramayah
- In:
International marketing review
39
(
2022
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10013396270
Saved in:
7
Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal
- In:
World review of entrepreneurship, management and …
18
(
2022
)
4
,
pp. 404-428
Persistent link: https://www.econbiz.de/10013350784
Saved in:
8
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
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9
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
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10
Is entrepreneurship enough to achieve superior performance in SMEs in emerging countries? : multiple mediation of market orientation and marketing capabilities
Cruz Rincon, Martha Lucia
;
Agredo Diaz, Martha Lucia
; …
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
5
,
pp. 945-966
Persistent link: https://www.econbiz.de/10014425893
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