The role of the marketing function in small and medium sized enterprises
Year of publication: |
2009
|
---|---|
Authors: | Walsh, Michael F. ; Lipinski, John |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 16.2009, 4, p. 569-585
|
Subject: | KMU | SME | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | USA | United States |
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