//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What makes strategy making acr...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
7,384
Markenführung
6,940
Consumer behaviour
4,587
Konsumentenverhalten
4,523
Brand image
3,750
Markenimage
3,736
Erfolgsfaktor
3,485
Success factor
3,358
Brand
2,587
Markenartikel
2,540
Relationship marketing
1,648
Beziehungsmarketing
1,643
Social Web
1,201
Social web
1,201
Online-Marketing
1,109
Internet marketing
1,096
Marketing management
722
Marketingmanagement
714
Werbewirkung
693
Advertising effects
690
Sales promotion
635
Deutschland
595
Verkaufsförderung
575
Germany
573
Luxury goods
532
Luxusgüter
529
Unternehmenserfolg
504
Markenpolitik
485
Grounded theory
484
Advertising
481
Einzelhandel
481
Retail trade
479
Firm performance
472
Innovation
469
Unternehmensgründung
461
Business start-up
456
Customer satisfaction
435
Werbung
431
Kundenzufriedenheit
428
Emotion
414
more ...
less ...
Online availability
All
Undetermined
Free
5,088
Type of publication
All
Article
9,705
Book / Working Paper
2,421
Journal
2
Type of publication (narrower categories)
All
Article in journal
8,365
Aufsatz in Zeitschrift
8,365
Aufsatz im Buch
655
Book section
655
Hochschulschrift
367
research-article
330
Aufsatzsammlung
242
Conference paper
124
Konferenzbeitrag
124
Collection of articles of several authors
114
Sammelwerk
114
Case study
110
Fallstudie
110
Thesis
99
Graue Literatur
69
Non-commercial literature
69
Arbeitspapier
60
Working Paper
60
Lehrbuch
58
review
57
non-article
52
review-article
52
conceptual-paper
47
Textbook
36
Ratgeber
34
case-report
33
Konferenzschrift
29
Guidebook
24
viewpoint
20
Handbook
15
Handbuch
15
Systematic review
7
Übersichtsarbeit
7
Einführung
6
Interview
6
Conference proceedings
5
Glossar enthalten
5
Glossary included
5
Amtsdruckschrift
4
Government document
4
more ...
less ...
Language
All
English
10,559
German
1,497
Undetermined
82
Italian
1
Spanish
1
Author
All
Melewar, T. C.
36
Burmann, Christoph
33
Heinemann, Gerrit
32
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Foroudi, Pantea
27
Baumgarth, Carsten
25
Gupta, Suraksha
25
Esch, Franz-Rudolf
24
Han, Heesup
23
Ko, Eunju
23
Guzman, Francisco
22
Khan, Imran
21
Gázquez-Abad, Juan Carlos
20
Japutra, Arnold
20
Iglesias, Oriol
19
Kreutzer, Ralf T.
19
Kunkel, Thilo
19
Martínez-López, Francisco J.
19
Phau, Ian
19
Sarkar, Abhigyan
19
Paul, Justin
18
Errichiello, Oliver Carlo
17
King, Ceridwyn
17
Langner, Tobias
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Schmidt, Holger J.
17
Kernstock, Joachim
16
Kumar, Vikas
16
Veloutsou, Cleopatra
16
Vrontis, Demetris
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Park, Jungkun
15
Romaniuk, Jenni
15
Septianto, Felix
15
Zschiesche, Arnd
15
Abratt, Russell
14
Ahn, Jiseon
14
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
320
Springer-Verlag GmbH
37
IGI Global
19
Springer Gabler <Firma>
19
Springer International Publishing
14
Edward Elgar Publishing
11
NetLibrary, Inc
10
Peter Lang GmbH
5
Taylor and Francis.
5
De Gruyter Oldenbourg
4
OECD
4
Dr. Rainer Hampp <Firma>
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Dgroup
2
Europäischer Rechnungshof
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Helmut-Schmidt-Universität
2
Information Resources Management Association
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Kassel University Press GmbH
2
Palgrave Macmillan <Firma>
2
Technische Universität Chemnitz
2
Technische Universität Ilmenau
2
Walter de Gruyter Inc.
2
A. Francke Verlag <Deutschland>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Apress L.P.
1
Berkeley Electronic Press
1
Bundesverband Materialwirtschaft, Einkauf und Logistik
1
C4C - Consortium for Change
1
Deidesheimer Gespräche zur Tourismuswissenschaft <2., 2015, Deidesheim>
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Friedrich-Schiller-Universität Jena
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Global Facility for Disaster Reduction and Recovery
1
Global Leadership and Organizational Behavior Effectiveness Research Program
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Hogrefe Verlag
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
817
Journal of business research : JBR
564
Journal of retailing and consumer services
288
The journal of brand management : an international journal
282
The journal of product & brand management
239
Springer eBook Collection
223
Journal of Product & Brand Management
125
Springer eBook Collection / Business and Economics
123
Research
110
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of hospitality management
103
Strategic Direction
99
Journal of promotion management : innovations in planning and applied research
89
Journal of marketing communications
83
Journal of strategic marketing
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Asia Pacific journal of marketing and logistics
80
Marketing intelligence & planning
73
essentials
70
International journal of advertising : the review of marketing communications
67
Psychology & marketing
66
Innovatives Markenmanagement
57
Tourism management : research, policies, practice
57
European Journal of Marketing
55
International journal of internet marketing and advertising : IJIMA
55
International journal of project management : the journal of The International Project Management Association
55
Journal of marketing
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Technological forecasting & social change : an international journal
54
Journal of the Academy of Marketing Science
53
European journal of marketing : EJM
52
International journal of contemporary hospitality management
52
Springer eBook Collection / Business and Management
52
European journal of marketing
51
International marketing review
51
Journal of international consumer marketing
51
Journal of Islamic marketing
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of retailing
47
Marketing letters : a journal of research in marketing
46
more ...
less ...
Source
All
ECONIS (ZBW)
11,421
Other ZBW resources
616
RePEc
80
USB Cologne (EcoSocSci)
10
OLC EcoSci
1
Showing
1
-
10
of
12,128
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
2
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
3
Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi
;
Joshi, Rakesh Mohan
;
Wali, O. P.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
Saved in:
4
Research on success factors of internet product project management with grounded theory
Wan, Jiangping
;
Ling, Chunyan
;
Liu, Mengyan
- In:
International journal of information systems and change …
12
(
2021
)
3
,
pp. 259-290
Persistent link: https://www.econbiz.de/10012990536
Saved in:
5
Nonprofit organizations' dialogic use of social media : principles and practice
Li, Yannan
;
Voida, Amy
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
1
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014514744
Saved in:
6
A study of key success factors of service enterprises in China
Zhang, Min
;
Jin, Biying
;
Wang, G. Alan
;
Goh, Thong Ngee
; …
- In:
Journal of business ethics : JOBE
134
(
2016
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011452910
Saved in:
7
Family Businesses’ Growth : Unpacking the Black Box
Seibold, Laura K.C.
-
2020
-
1st ed. 2020.
Goal Cascade of Family Enterprise´s Strategy -- Family Enterprises as Research Objects -- Theoretical Side: Results, Model Building and Discussion -- The Practical Side: Pragmatic-Normative Implications.
Persistent link: https://www.econbiz.de/10012399322
Saved in:
8
Innovation implementation : the critical facets
Baporikar, Neeta
- In:
Driving innovation and business success in the digital …
,
(pp. 41-54)
.
2017
Persistent link: https://www.econbiz.de/10011606449
Saved in:
9
Family businesses' growth : unpacking the black box
Seibold, Laura K. C.
-
2020
Persistent link: https://www.econbiz.de/10012162968
Saved in:
10
Success factors of organizational resilience : a qualitative investigation of four types of sustainable digital entrepreneurs
Isensee, Carmen
;
Teuteberg, Frank
;
Griese, Kai-Michael
- In:
Management decision
61
(
2023
)
5
,
pp. 1244-1273
Persistent link: https://www.econbiz.de/10014252058
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->