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Remember the motivationally-relevant appeals? : the influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Samson, Lelia; Nanne, Annemarie J.; Buijzen, Moniek - In: International journal of advertising : the review of … 40 (2021) 4, pp. 582-601
Persistent link: https://www.econbiz.de/10012586682
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Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae; Pounders, Kathrynn R. - In: Journal of business research : JBR 94 (2019), pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus
Wieluch, Marina Isabel - 2020
Diskussion der Wirkung von Anekdoten und Statistiken -- Identifikation relevanter Einflussgrößen auf die Wirkung von Anekdoten und Statistiken -- Empfehlungen zum Einsatz und zur Ausgestaltung von Anekdoten und Statistiken im Sozialmarketing.
Persistent link: https://www.econbiz.de/10012402748
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Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne; White, Sharon D. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
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Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.; Schaller, Tracey King - In: Journal of public policy & marketing 39 (2020) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
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The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo; Potter, Robert F.; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 19 (2019) 5, pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
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The welfare effects of nudges : a case study of energy use social comparisons
Allcott, Hunt; Kessler, Judd B. - 2015
Persistent link: https://www.econbiz.de/10011417014
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What do social marketing programmes reveal about social marketing? : evidence from South Asia
Saini, Gordhan K.; Mukul, Kumar - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 303-324
Persistent link: https://www.econbiz.de/10010201099
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Coverage of social marketing efforts in the mainstream media
Basil, Michael - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 295-302
Persistent link: https://www.econbiz.de/10010201116