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Product information websites : are they good for consumers?
Markopoulos, Panos M.; Aron, Ravi; Ungar, Lyle H. - In: Journal of management information systems : JMIS 33 (2016) 3, pp. 624-651
Persistent link: https://www.econbiz.de/10011635278
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Die Individualisierung des Informationsangebots im E-Commerce : Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile
Hoberg, Philipp - 2018
In dem vorliegenden Buch zeigt Philipp Hoberg, dass die Ausspielung individualisierter Informationsangebote Unternehmen im E-Commerce ein großes Potenzial zur Generierung strategischer Wettbewerbsvorteile in einem hoch-kompetitiven Umfeld eröffnet. Zudem beschreibt der Autor die Möglichkeiten...
Persistent link: https://www.econbiz.de/10014020068
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Information multidimensionality in online customer reviews
Wang, Fang; Du, Zhao; Wang, Shan - In: Journal of business research : JBR 159 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
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SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Oltra González, Itziar; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012631583
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Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi; Yan, Ruiliang - In: Industrial marketing management : the international … 76 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
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The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India
Kripesh, Ananth Srinivasan; Prabhu, H. Mahesh; Sriram, K. V. - In: International journal of business innovation and … 21 (2020) 4, pp. 509-522
Persistent link: https://www.econbiz.de/10012199554
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Recall and response : relationship adjustments to adverse information shocks
Basker, Emek; Kamal, Fariha - In: European economic review : EER 139 (2021), pp. 1-24
Persistent link: https://www.econbiz.de/10013270257
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The influence of social media eWOM information on purchase intention
Leong, Choi-Meng; Loi, Alexa Min-Wei; Woon, Steve - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 145-157
Persistent link: https://www.econbiz.de/10013258523