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Marktorientierte Führung : im wirtschaftlichen und gesellschaftlichen Wandel
Bruhn, Manfred (contributor); Meffert, Heribert (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515401
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The marketing book
Baker, Michael John (contributor) - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10009528254
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International journal of bank marketing
Bingley : Emerald; [Erscheinungsort nicht ermittelbar] …; … - 1.1983 -
Persistent link: https://www.econbiz.de/10001547836
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Gamification and firms competitiveness : an analysis of deposit money banks
Worimegbe, Powel Maxwell; Worimegbe, Temitope Mariam; … - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10012819192
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Quality perception evaluation : a case study of a Private Bank Branch in Campina Grande, PB
Alves, Allan Carlos; Ramalho, Angela Maria Cavalcanti; … - In: Inventi impact: microfinance & banking (2016) 3, pp. 150-161
Persistent link: https://www.econbiz.de/10011567859
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Evaluation of quantitative indicators of marketing activities in the banking sector
Csikósová, Adriana; Čulková, Katarína; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5028-5033
Persistent link: https://www.econbiz.de/10011589107
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Relation between marketing expenses and bank's financial position : Ukrainian reality
Khmarskyi, Valentyn; Pavlov, Roman - In: Benchmarking : an international journal ; BIJ 24 (2017) 4, pp. 903-933
Persistent link: https://www.econbiz.de/10011653083
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Formulation of Bank Melli Iran marketing strategy based on Porter's competitive strategy
Shokuhi, Akbar; Chashmi, Seyed Ali Nabavi - In: Journal of business-to-business marketing 26 (2019) 2, pp. 209-215
Persistent link: https://www.econbiz.de/10012196290
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Symbolism in bank marketing and architecture : the headquarters of National Provincial Bank of England
Barnes, Victoria; Newton, Lucy A. - In: Management & organizational history : M&OH 14 (2019) 3, pp. 213-244
Persistent link: https://www.econbiz.de/10012177267
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Modernes Marketing für das Bankgeschäft : Mit Kreativität und kleinem Budget zu mehr Verkaufserfolg
Schwarzbauer, Florian (contributor) - 2009
Unter den Schlagworten Web 2.0, Social Communities, Affiliate Marketing oder Podcasting entstanden in den letzten … Jahren neue Instrumente für ein kreatives Marketing. Sie sollen dazu beitragen, die nachlassende Werbewirkung traditioneller … Marketing, Buzz Marketing, Ambush Marketing oder Guerilla Marketing. …
Persistent link: https://www.econbiz.de/10014014919