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ECONIS (ZBW)
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1
The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends
Matović, Vladimir
;
Knežević, Miroslav
;
Papić …
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
61
(
2015
)
4
,
pp. 141-154
Persistent link: https://www.econbiz.de/10011430175
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2
Kampagnen führen : Potenziale professioneller Kommunikation im digitalen Zeitalter
Pietzcker, Dominik
-
2016
Persistent link: https://www.econbiz.de/10011431803
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3
The influence of retailers’ family firm image on new product acceptance : an empirical investigation in the German FMCG market
Beck, Susanne
;
Kenning, Peter
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1126-1143
Persistent link: https://www.econbiz.de/10011431949
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4
Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada
Lee, Tzong-ru
;
Hsiao, Hsin-I
;
Hsu, Min Chih
;
Ganesh, K.
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011432158
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5
The effects of an e-marketing orientation on performance on Turkish exporter firms
Sürer, Atilla
;
Mutlu, Hanifi Murat
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 123-138
Persistent link: https://www.econbiz.de/10011432409
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6
How strategic purchasing orientation and transformational leadership impact performance : the mediating role of information and communication technologies
Camarero Izquierdo, Carmen
;
Garrido Samaniego, M. José
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 269-292
Persistent link: https://www.econbiz.de/10011432741
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7
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
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8
The role of absorptive capability on born-global performance
Rodríguez-Serrano, M. Ángeles
;
Martín-Velicia, Félix A.
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 447-458
Persistent link: https://www.econbiz.de/10011433409
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9
An empirical test for mediation effect of educational institute's image on relationship between marketing elements and parents' loyalty : evidence from India
Gautam, Vikas
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 584-600
Persistent link: https://www.econbiz.de/10011433565
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10
Understanding the impact of online reviews on customer choice : a probability discounting approach
Fagerstrøm, Asle
;
Ghinea, Gheorghita
;
Sydnes, Lars
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10011433862
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