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Neu präsentieren : begeistern und überzeugen mit den Erfolgsmethoden der Werbung
Danz, Gerriet - 2010
Persistent link: https://www.econbiz.de/10009497324
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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"Selling" Europe on free enterprise : advertising, business and the US State Department in the late 1940s
Stole, Inger L. - In: Journal of historical research in marketing 8 (2016) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011535010
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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Konsistenz der Internetwerbung mit der klassischen Werbung
Gierl, Heribert - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2003) 2, pp. 50-55
Persistent link: https://www.econbiz.de/10001756234
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The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia - In: Media and change management : creating a path for new …, (pp. 211-229). 2022
Persistent link: https://www.econbiz.de/10013167356
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes; Koch, Thomas; Viererbl, Benno; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636