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Co-creating nonprofit brand equity
Juntunen, Mari; Juntunen, Jouni; Autere, Vesa - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
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Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos; Elms, Jonathan; Davies, Keri - In: Journal of retailing and consumer services 29 (2016), pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.; Breazeale, Michael - In: Analyzing the strategic role of social networking in …, (pp. 283-313). 2017
Persistent link: https://www.econbiz.de/10011531130
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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard; Cova, Bernard - In: Finance reconsidered : new perspectives for a …, (pp. 245-261). 2016
Persistent link: https://www.econbiz.de/10011543064
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When products and brands trade hands : a framework for acquisition success
Newmeyer, Casey E.; Swaminathan, Vanitha; Hulland, John - In: Journal of marketing theory and practice 24 (2016) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10011489593
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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Developing a tourist destination brand value : the stakeholders' perspective
Ashton, Ann Suwaree - In: Tourism planning & development 12 (2015) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10011521963
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Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf - 2005 - 1. Auflage
Persistent link: https://www.econbiz.de/10002570478
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Brand equity, earnings management, and financial reporting irregularities
Ismail, Ghada M.; Huseynov, Fariz; Jain, Pankaj K.; … - In: The review of corporate finance studies : RCFS 10 (2021) 2, pp. 402-435
Persistent link: https://www.econbiz.de/10012546234
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Olympic sponsorships and brand value : an empirical analysis
Yazdanparast, Atefeh; Bayar, Omer - In: Journal of advertising 50 (2021) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10012584572