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Sales forecasting Key to integrated management
Lazer, William - In: Business Horizons 2 (1959) 3, pp. 61-67
Persistent link: https://www.econbiz.de/10005354415
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Product rejuvenation strategies
Lazer, William; Luqmani, Mushtaq; Quraeshi, Zahir - In: Business Horizons 27 (1984) 6, pp. 21-28
Persistent link: https://www.econbiz.de/10005354842
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Soviet marketing issues: A content analysis of Pravda
Lazer, William - In: Journal of Business Research 14 (1986) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10005466207
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A marketing identity is flourishing
Levy, Sidney J. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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Three systems underpinning marketing behavior
Bagozzi, Richard P. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
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Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-; Shaw, Eric H.; Lazer, William - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
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Marketing's identity crisis : it's complicated
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 30-38
Persistent link: https://www.econbiz.de/10011919240