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1. Exploring and experiencing the corporate business school / Tony Huzzard, Mats Benner and Dan Karreman -- 2. Business schools in their university setting : a historical perspective / Mats Benner -- 3. A mania for assessment : how an audit culture undermines the purpose of universities / Dennis...
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Abschnitte zu Marketing und Kommunikation, zur konzeptionellen Entwicklung von der Vision zum Event, sowie zu Logistik und … Catering mit dem zugehörigen Marketing-Mix. Das Projektmanagement wurde durch das Thema Softwareunterstützung ergänzt, außerdem …
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The development of a customer‐orientated tourism marketing planning model is described. This model is a conceptual … framework, which highlights the main variables affecting the international marketing operations of public and private tourist … organisations. In particular, the methods with which pertinent information is gathered, processed and utilised by marketing …
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well modelled or understood. For marketers, this presents a particularly important problem. Marketing planning is … strategic and tactical planning direction to the firm's overall strategic planning process. Marketing planning has a strategic … they mean when they use the terms planning, marketing and strategy.  …
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ongoing market for service providers of all types. Critical to the success of any marketing effort directed towards these … re‐examine their historical, product‐driven sales tactics and reorganize them into actual marketing strategies based on …
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If there is any one function managers most despise, it is the art of forecasting. By its very nature it concerns guessing the outcome of future events. Do all firms forecast the same? Compares forecasting behavior between industrial product firms and consumer product firms. Examines issues such...
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on a “distribution channels planning model”, with these contributions and organizing the steps according to a sequence …
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