Papadopoulos, Socrates I. - In: European Journal of Marketing 23 (1989) 1, pp. 31-40
The development of a customer‐orientated tourism marketing planning model is described. This model is a conceptual … framework, which highlights the main variables affecting the international marketing operations of public and private tourist … organisations. In particular, the methods with which pertinent information is gathered, processed and utilised by marketing …