Customer Experience, Anwendung disruptiver Management-, Marketing- und Vertriebsansätze, die Schaffung eines agilen und … Digital Business Institute und Professor mit den Lehr- und Forschungsschwerpunkten digitales Management und digitales … Marketing an der Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen. Dort hat er die berufsbegleitenden Digital …

Graduate School of Management. Prof. Dr. Maik Eisenbeiß ist Wissenschaftlicher Direktor des markstones Institute of Marketing …Konzeptionelle Grundlagen des Marketing -- Käuferverhaltens- und Marketingforschung -- Informationsgrundlagen des … Marketing -- Marketingziele -- Marketingstrategien -- Marketing-Mix -- Marketingorganisation und -implementierung …

. Selling and sales management; Chapter 15. Brand building; Chapter 16. The integration of marketing communicatio … management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * I …Chapter 7. Business-to-business marketing: organizational buying behaviour, relationships and networksChapter 8 …

into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …

"To survive in today's competitive business environment, marketing professionals must look to develop innovative … business and consumer. This book explores the use of social networking and other online media in marketing communications … consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property …

, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession …

This textbook presents marketing concepts which are then supported with real-world examples. Key features include … treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause … marketing, and numerous international examples …