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Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Shao, Muxin - In: Journal of Product & Brand Management 30 (2020) 8, pp. 1077-1093

Purpose: This study aims to investigate how consumers respond to global brands adapting to local elements. Specifically, this study identified three factors (i.e., cultural compatibility, cultural elements authenticity and cultural pride) affecting the purchase intentions (PIs) toward global...

Persistent link: https://www.econbiz.de/10012413408

Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level

Richard, Marie-Odile; Chebat, Jean-Charles - In: Journal of business research : JBR 69 (2016) 2, pp. 541-553

Persistent link: https://www.econbiz.de/10011435967

Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture

Richard, Marie-Odile; Habibi, Mohammad Reza - In: Journal of business research : JBR 69 (2016) 3, pp. 1103-1119

Persistent link: https://www.econbiz.de/10011440229

Multiple mental categorizations of culture-laden website design

Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile; … - In: Journal of business research : JBR 141 (2022), pp. 40-49

Persistent link: https://www.econbiz.de/10013168085

More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity

Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209484

An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209595

Hofstede's individual-level indulgence dimension : scale development and validation

Heydari, Ali; Laroche, Michel; Paulin, Michèle; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012648929

Effects of "feeling right" about website cultural congruency on regular and mobile websites

Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428

Persistent link: https://www.econbiz.de/10012417363

Brand co-creation through social commerce information sharing : the role of social media

Tajvidi, Mina; Richard, Marie-Odile; Wang, Yichuan; … - In: Journal of business research : JBR 121 (2020), pp. 476-486

Persistent link: https://www.econbiz.de/10012417369

The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers

Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135

Persistent link: https://www.econbiz.de/10011645533