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Data Mining - Ein einführender...
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1
Discovering customer value for
marketing
systems : an empirical case study
Chiang, Wen-Yu
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5157-5167
Persistent link: https://www.econbiz.de/10011723934
Saved in:
2
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
3
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
4
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
5
On realising the utopian potential of big data analytics for maximising return on
marketing
investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
6
The current state of big data analytics research in
marketing
: a systematic review using TCCM approach
Ye, Christine
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 393-415
Persistent link: https://www.econbiz.de/10015048086
Saved in:
7
Identification of advanced data analysis in
marketing
: a systematic literature review
Bąska, Mateusz
;
Pondel, Maciej
;
Dudycz, Helena
- In:
Journal of economics & management
35
(
2019
)
1
,
pp. 18-39
Persistent link: https://www.econbiz.de/10012173741
Saved in:
8
Big data and firm
marketing
performance : findings from knowledge-based view
Gupta, Shivam
;
Justy, Théo
;
Kamboj, Shampy
;
Kumar, Ajay
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012814257
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9
Research lines on the impact of the COVID-19 pandemic on business : a text mining analysis
Carracedo, Patricia
;
Puertas, Rosa
;
Martí Selva, Maria …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 586-593
Persistent link: https://www.econbiz.de/10012581641
Saved in:
10
Big data, predictive
marketing
and churn management in the IoT era
Munnia, Alessia
;
Nicotra, Melita
;
Romano, Marco
- In:
The Internet of Things entrepreneurial ecosystems : …
,
(pp. 75-93)
.
2020
Persistent link: https://www.econbiz.de/10012252798
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