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Contents: Foreword / Sandor Czellar, David Dubois and Gilles Laurent -- List of abbreviations -- Part I: Evolving nature of luxury -- 1. The changing notions of materialism and status in an increasingly dematerialized world / Russell Belk -- 2. Liquid luxury / Fleura Bardhi, Giana M. Eckhardt...
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This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments...
Persistent link: https://www.econbiz.de/10005680445