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Brand building on the doorstep : the importance of the first (physical) impression

Moreau, C. Page - In: Journal of retailing 96 (2020) 1, pp. 155-167

Persistent link: https://www.econbiz.de/10012295816

Luxury firms in China : the role of design and marketing capabilities

Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279

Persistent link: https://www.econbiz.de/10011665141

Corporate logo : history, definition, and components

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196

Persistent link: https://www.econbiz.de/10011675697

Visual research methodologies, branding and magazine readerships

Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366

Persistent link: https://www.econbiz.de/10011594917

Is less more or a bore? : package design simplicity and brand perception : an application to Champagne

Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20

Persistent link: https://www.econbiz.de/10011980760

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10011852908

Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty

Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156

Persistent link: https://www.econbiz.de/10011743209

Sensory aspects of package design

Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10011704683

Tales of seduction and intrigue: design as narrative agent of brand revitalisation

Wilner, Sarah J. S.; Ghassan, Aysar - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 173-202

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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG

Redler, Jörn (ed.); Schmidt, Holger J. (ed.); … - DerMarkentag <Veranstaltung> <8., 2021, Online> - 2023

Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle … Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und … Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages …

Persistent link: https://www.econbiz.de/10014248064

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