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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty

Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156

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Tales of seduction and intrigue: design as narrative agent of brand revitalisation

Wilner, Sarah J. S.; Ghassan, Aysar - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 173-202

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A comprehensive framework of visual elements in brand logos : content analysis of top 500 global brands

Trehan, Shruti; Kalro, Arti D. - In: The journal of product & brand management 33 (2024) 8, pp. 1055-1072

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The realms of participation in visual identity design

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Crafting a postcolonial (inter)national identity : Malaysian Pewter Company Royal Selangor's branding strategies (1970-1992)

Yong, Yen Nie - In: Enterprise & society : the international journal of … 25 (2024) 1, pp. 103-133

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Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?

Balmer, John M.T. - In: The journal of brand management : an international journal 30 (2023) 2, pp. 97-115

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The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design

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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG

Redler, Jörn (ed.); Schmidt, Holger J. (ed.); … - DerMarkentag <Veranstaltung> <8., 2021, Online> - 2023

Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle … Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und … Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages …

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Luxury firms in China : the role of design and marketing capabilities

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