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Geschäftsmodelle im europäischen Automobilvertrieb : Herausforderung Multikanalmanagement
Graf, Alexander - 2008
und Problemstellung -- Grundlagen und konzeptioneller Rahmen -- Bestimmungs- und Begrenzungsfaktoren der Gestaltung des Automobilvertriebs -- Analyse von Distributionsorganen -- Distributionsorgane des Automobilvertriebs im Spiegel einer Delphi-Studie -- Implikationen auf die...
Persistent link: https://www.econbiz.de/10014014578
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Channel selection for automotive parts remanufacturer under government replacement-subsidy
Sun, Jianan; Xiao, Zhongdong - In: European journal of industrial engineering : EJIE 12 (2018) 6, pp. 808-831
Persistent link: https://www.econbiz.de/10011989602
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How do adopters transition between new and incumbent channels?
Overby, Eric; Ransbotham, Sam - In: Management information systems : mis quarterly 43 (2019) 1, pp. 185-205
Persistent link: https://www.econbiz.de/10012000154
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Price reactions to rivals' local channel exits
Ozturk, O. Cem; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 588-604
Persistent link: https://www.econbiz.de/10011532486
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Pakwheels.com : the next challenge!
Arif, Farrah; Sarfraz, Sarah Suneel - In: Asian journal of management cases : AJMC 14 (2017) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10011790803
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When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Kim, Tongil TI - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 101-121
Persistent link: https://www.econbiz.de/10012493747
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Multilevel marketing : optimizing marketing effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas; Kraus, Sascha; Mather, Sophia; … - In: International entrepreneurship and management journal 16 (2020) 4, pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
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Old and new distribution channels in the luxury sector
Mosca, Fabrizio; Giacosa, Elisa - In: Global marketing strategies for the promotion of luxury …, (pp. 220-243). 2016
Persistent link: https://www.econbiz.de/10011484698
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Conflicts of supply chains in multi-channel marketing : a case from northern Finland
Rusko, Rauno - In: Technology analysis & strategic management 28 (2016) 4, pp. 477-491
Persistent link: https://www.econbiz.de/10011449312
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Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj; Mehra, Amit; Kumar, Subodha - In: Information systems research : ISR 30 (2019) 1, pp. 319-338
Persistent link: https://www.econbiz.de/10012038230