The objective of this study is to develop an econometric model for the diffusion of innovations at the individual country level, but which also allows the parameters of the process to differ systematically across countries. The conceptualization rests on behavioral and spatial theories of...

Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.

Recently, working on a project for a leading U.S. industrial firm, the authors identified a highly effective market segmentation approach. The key is segmenting customers by the phase of the purchase decision process.

Most managers, when confronted with a difficult strategic decision, would like to know what is the prevailing practice in their industry. Prevailing practice interests managers, in part, because it may indicate which decisions are good, even "best." The rationale is "Darwinian economics," which...

This research examines the evolution of cooperative interorganizational relationships and provides an empirical test of four propositions from the DSO (Dwyer et al. 1987) life-cycle theory, and one proposition from the RV (Ring and Van de Ven 1994) theory of relationship development. Using...